Marcas da presença e influência do leitor na Primeira Página da Folha de S.Paulo

Abstract

This research analysis a main corpus composed by the First Page of Folha de S.Paulo newspaper from October the 17th/2004. Side by side, it is enriched by a comparative corpus, formed by four other Sunday editions of the same month and year to investigate the processes of reader-inscription in the verbal and non-verbal texts from the cover of Folha. We analyze the journalistic, institutional and advertisement-related units to delineate, considering the interactions between multiple semantic fields, the profile of the Model Reader of the front page of the publication. The concept of Model Reader, that includes both the collaborative reader to whom a text is ideally written and the reader that is constructed by the text, is considered to delimit the parameters that conduct the elaboration of the texts of the cover page from Sunday editions. The Sunday edition is the most popular one (therefore of greater visibility) from the greater newspaper in daily circulation of the country. From the corpus, we conclude that the Model Reader of the publication shares certain values with the journalistic company, such as the importance of family, studies and work. Besides, it has ample domain of written Portuguese language associated, in turn, with a good educational background , and expect to see subjects considered "serious" (like politics, economy, international politics and public security) well-presented in the cover page. It also transfers to the news organization the responsibility to form his opinion on multiple subjects, and to increase his status of buyer/subscriber of Folha with philosophical content that exceeds day-after-day news. We follow, as an academic referential, authors affiliated to Discourse Analysis, Semiotics and Text Linguistics