A estética da personalização do avatar nos processos imersivos em jogos eletrônicos

Abstract

The customization has been presented in several kinds of games, pleasing players with distinct profiles and showing its potential as a feature that may bring huge inovations to these virtual environments. Realizing that such feature may bring a deeper overlay between the player and its representative character, this paperwork has as purpose, investigate the avatar and its customizable process in order to identify the main elements that act on the avatars' construction and edition in games. For this, theoretical surveys have been made concerning the character in the general narrative and in digital environments, more specifically in the games. Then, we have performed a study of the avatar as the interactor's participation tool in the cyberspace and in the games, followed by an analysis concerning the avatar's customization tool under an aesthetic view and finally, it has been made a description of the games to be analysed, followed by a comparison and interpretation based on the dissertation's content as a whole and some authors that can make interesting contributions to the viewpoint of the avatar's customization in the game. However, we realized that the customization in the games may engage the player beyond the necessity of just accomplish the main goal of the game, creating an extra motivation and increasing the player's involvement not only with the avatar, but with the game as a whole