A utilização de ferramentas digitais no desenvolvimento de publicidade para marketing de produtos: estudo de caso jogo GTA V

Abstract

The present monograph project aims to analyze the promotion of a game through the social network Facebook and its digital marketing tools. The game consumer is always "in" of news, turn on the game releases and consoles, fairs, competitions, etc., and this happen because they are practically connected to the internet 24 hours and of course the social network most used at the moment, the Facebook, that brings information about the desired content, in case the game, in real time. Through the qualitative method, the case study and literature research will be explored and presented the strategies and digital marketing tools that have been and still are used for products, brands and companies promotion, in case, the game GTA V. Will be explained how the consumer of games keeps up to date about the industry without the television appeal (that is one of the most used forms of communication), how the internet is no longer just entertainment to be an information tool and important way to do marketing, and how the social network uses techniques and digital media for advertising