Ataques de riso politicamente incorretos na mídia impressa brasileira

Abstract

Laughter finds in the social the fullest way to manifest itself. Constituted by language, it compliments, denounces and puts forth the multitude of wishes which pass through the symptomatic signs of culture. The pleasure obtained from irony or laughter pleases the ego or the mass, and demands constant repetitions to fulfill the libido. This work is based in the consequences, on the communication field, of the assertive ridendo castigat mores assertion (with laughter the habits are punished). The wit, especially the published ex-professo by the media, obtain not only funny sense as like can name the forbidden true. The main objective of this work, based on the humour studes and the Joke teory of Freud, include the politically incorrect that obtain pleasure in the readres as well inquire the social power. In this case of the brazilian media, three important publications, of different times, are studed: the journal A Manha, of Barão de Itararé; the Pasquim and the piauí magazine, analyzed by psychoanalytical semiotics, as example the pleasure obtained from laught and the social critic act. The first and second chapters contemplate the essence of laughter and its inherently humane quality of creating pleasure. The third and fourth ones treat historical matters of mass communication and the brazilian press, and the fifth and final penetrates in the freudian structure by means of the daily praxis and puts the laughter on a polymorphous position to unveil the malaise in the civilization