Projeto Virando o Jogo: repercussões na vida das crianças - área de relações comunitárias da Concessionária Ecovias dos Imigrantes

Abstract

This present essay shows a study about the reverberations provided by the Virando o Jogo Project in the children s lives, which, through sports, deals with values such as respect, discipline and life appreciation. The author of the essay also presents a private enterprise initiative, acting in the area of Communal Relations of the Ecovias Concessionaire, that can bring benefits to the children and also to everyone who participates of the project. The main goal is to reduce the accidents caused by stone thrown onto the Imigrantes Highway. Through drawings, collages and also their testimonies, the children who participated of the first group of the Virando o Jogo Project exposed their perceptions, meaningful memories as well as possible attitude changing after the experience they had lived on the Project. For the effectiveness of this experience, we considered the history of the Diadema district, since the company is located there; as well as the creation of the Imigrantes Highway and the creation of the company itself called Imigrantes Ecovias Concessionaire that manages the Anchieta- Imigrantes System. We also presented briefly the other accomplished initiatives of the Concessionaire that were targeted to the communities located around it. We took the Business Social Responsability concepts as our main corpus to present how these concepts has been changing/ developing through the years. We concluded the essay pointing the reverberations that the Project achieved after the collected material and the possible ways to lead to the success of those business social responsability actions were analysed in order to reduce the social inequality through alliances between the private enterprise and the government