Os processos de gestão de um programa social de uma empresa privada: um estudo do Programa Espaço Escuta - São Paulo

Abstract

This study aims to analyze a social program of a private company in relation to its management processes , verify at the organization which management processes are adopted and the degree of understanding of managers , technicians and employees in adopting them. The social program will be Programa Espaço Escuta (the Listening Space Program) , from the private company Politec Saúde Importação e Comércio Ltda (Politec Health - Import & Commerce LTD.) . Starting from the proposed question about how management processes are important for the transition of a social project of a company regarding their autonomy and sustainability, first a historical overview and a theoretical basis on the third sector were drawn up . Defined as nonprofit organizations , service providers for the community with a specific history in Brazil , it was found that the addition to the corporate sector offered to institutions is fundamental to the creation of this new social problems-fighting citizenship.The professional management was analyzed as a process in which the institution must take ownership for its transition from a program to an institute and two aspects were addressed as instrumental to such management . Strategic planning that needs to be developed , described , and take into account an analysis of the situation and a fundraising strategy that must come from the social marketing of this institution , sheltered by an ethical purpose and within the mission of the institution with a clear accountability . From that point , it was proceeded to the case study itself presenting the organization, the program , performing an analytical compilation of seven interviews with key people in the maintaining institution and in the program , and a report of constitutive documents forming part of the structure and management . The company has 40 years in the market and health as their main trading area for the import of medical products.The Program is the first, and so far the only , of the social responsibility sector of the company , and has 2 years from its charter , benefiting to date more than one hundred families who have received care , treatment, underwent evaluations, guidelines , interviews , feedback and passed through its activities . Interviews were conducted with technical program personnel and the sponsor company , differing in their perceptions as to a critical analysis of the program in terms of its management tools , for their professionalism , autonomy and sustainability . The documentation revealed since the creation of the program logo to its guidance document for case discussion and feedback, going through the results of research which involved the creation of the program , its charter , its form routine management , among others . It was found that the Programa Espaço Escuta (Listening Space Program) needs to stop being simply a social action within a private company to become a project of the society through a process of professionalization of its management, and allow that society to dictate the direction the project must tread beyond the issues in its coming years , based on effective planning and raising adequate resources